Broken tracking is wasting your ad spend.
Ad blockers, iOS and cookie limits hide a chunk of your conversions from Meta, Google and Pinterest. TrackAtlas captures every event on your server and delivers it straight to your ad platforms - accurate data, better ROAS, no code.
Illustrative figures.
Delivers your conversions to
Every sale, delivered the moment it happens.
Conversions are captured on your server and pushed to your ad platforms in real time - even the ones the browser pixel would have missed.
- Works when the browser pixel is blocked
- Each event de-duplicated against the pixel
- Delivery confirmed per destination
Half your data never makes it back.
When the browser pixel fails, your ad platforms optimise on missing data - and you pay for it in wasted spend.
Ad blockers
A growing share of shoppers block browser pixels entirely - those conversions never reach your ad platforms.
iOS & ITP
Apple's tracking prevention and short cookie lifetimes drop events and break attribution windows.
Cookie consent
Consent banners and privacy settings stop pixels from firing, even for real buyers.
Network drop-offs
Slow pages, tab closes and flaky connections mean the browser request never lands.
events matched with TrackAtlas
From half-blind to near-complete.
Server-side capture, event de-duplication and richer match data push far more conversions back to your ad platforms - so their algorithms optimise on the truth.
- First-party, server-side events
- De-duplicated with the browser pixel
- Better match quality = lower CPA
Captured on your server. Delivered to your ads.
Every event takes the same reliable path - independent of the browser.
Event happens
A shopper adds to cart, starts checkout or buys.
Captured server-side
TrackAtlas records the event on the server - no dependency on the browser.
Enriched & de-duplicated
We add match data and reconcile with the browser pixel to avoid double-counting.
Delivered to your ads
Sent to Meta, Google Ads and Pinterest through each platform's server API.
All your ad data in one place.
See real revenue, ROAS and attribution across Meta, Google Ads and Pinterest - powered by ad-blocker-proof tracking. Know which ads to scale and which to switch off.
- Revenue & ROAS per platform
- Attribution you can trust
- Delivery status for every event
Illustrative dashboard.
Everything you need for accurate tracking.
Ad-blocker immune
Events are captured and sent from your server, not the browser - so blockers and privacy settings can't hide them.
Higher match quality
We enrich and de-duplicate events against the browser pixel, so platforms match more conversions to the right people.
Delivered everywhere
One event, sent to Meta Conversions API, Google Ads Enhanced Conversions and Pinterest CAPI via their server APIs.
Real-time diagnostics
See every event and its delivery status per destination - know exactly what reached each platform.
Consent-aware
Respects user consent and lets you control what is sent, so tracking stays compliant.
One install, no code
Connect your destinations once. No tag manager wrangling, no developer required.
Marketers trust their numbers again.
Teams running paid acquisition use TrackAtlas to recover the conversions their pixel was missing.
“Our Meta match quality went from amber to green in a week. We're finally optimising on real purchases, not a fraction of them.”
“iOS and ad blockers were hiding almost a third of our sales. TrackAtlas sends them server-side and our ROAS reporting finally adds up.”
“Set up in an afternoon, no developer. Google Ads and Pinterest now get the conversions the browser pixel kept dropping.”
Stop paying for conversions you can't see.
Connect your store in minutes and start recovering the sales your browser pixel was dropping.
Get started